Baltic Classifieds Group PLC (BCG), the leading online classifieds operator serving the Baltic states, has disclosed the purchase of 403,135 of its own ordinary shares for cancellation as part of its ongoing buyback programme. The transactions, executed through Merrill Lynch International between 5 and 11 November 2026, were carried out across multiple trading venues including the London Stock Exchange, Chi-X, BATS, and Turquoise. Following the cancellations, the company's total shares in issue stand at 409,710,424, which also represents the total number of voting rights, as the company holds no shares in treasury.

Key Points

  • Baltic Classifieds Group PLC (BCG) — leading Baltic states online classifieds platform listed in London
  • The company purchased 403,135 ordinary shares of £0.01 nominal value for cancellation between 5 and 11 November 2026
  • Weighted average purchase prices ranged from €2.4460 per share on 5 November to €2.5749 per share on 11 November 2026
  • Investors should watch for further buyback tranches and any updates to the total shares in issue as the programme continues

BCG Purchases 403,135 Shares via Merrill Lynch International Across Five Trading Days

Baltic Classifieds Group executed the buyback across five separate trading sessions, with Merrill Lynch International acting as broker on the company's behalf. The smallest daily purchase was 1,061 shares on 5 November 2026, while the largest single-day volume was 116,351 shares on 6 November 2026. The weighted average purchase prices across the week moved gradually higher, from €2.4460 on 5 November to €2.5749 on 11 November 2026, suggesting modestly firmer pricing across the period. All shares acquired are designated for cancellation rather than held in treasury, directly reducing the company's total share count.

Buyback Executed Across London Stock Exchange, Chi-X, BATS and Turquoise Venues

Transactions were spread across four execution venues: the London Stock Exchange (XLON), Chi-X (CHIX), BATS (BATE), and Turquoise (TRQX). The London Stock Exchange accounted for the largest portion of volume on each trading day. On 11 November 2026 alone, the London Stock Exchange saw 64,584 shares purchased at a weighted average price of €2.5738, whilst Chi-X accounted for a further 17,760 shares at €2.5788. The use of multiple venues is consistent with standard market practice for minimising market impact during buyback programmes of this scale.

Total Voting Rights Fall to 409,710,424 Following Share Cancellations

Following the cancellation of the purchased shares, Baltic Classifieds Group confirms that 409,710,424 ordinary shares remain in issue, with no shares held in treasury. This figure also constitutes the total number of voting rights in the company and serves as the denominator shareholders must use when calculating whether they are required to disclose interests or changes in interests under the FCA's Disclosure Guidance and Transparency Rules. The disclosure was made in accordance with Article 5(1)(b) of the Market Abuse Regulation. Investors monitoring their shareholding thresholds should update their calculations accordingly.

BCG's Buyback Programme Reduces Share Capital in Baltic Online Classifieds Market

Baltic Classifieds Group operates online classifieds platforms across Estonia, Latvia, and Lithuania, generating revenues primarily through listing fees and premium advertising products in verticals including automotive, real estate, and jobs. Share buybacks and cancellations of this nature reduce the total share capital, which can support earnings per share over time. Investors may be watching the pace and scale of further buyback tranches as a signal of the board's confidence in the company's cash generation. A key company-specific risk remains the relatively concentrated geographic exposure to the Baltic region, where economic conditions and regulatory developments could influence platform activity and revenue growth.