Better Collective A/S (0AA8), the Copenhagen-headquartered digital sports media group dual-listed on Nasdaq Stockholm and Nasdaq Copenhagen, has announced a significant expansion of its safer gambling subsidiary Mindway AI ahead of this year's Safer Gambling Week. The company's flagship product, GameScanner, now monitors 16.5 million active players monthly across 73 jurisdictions, up from 9.2 million players across 62 jurisdictions reported in May 2025 — a 79% increase in monitored players. Investors are watching Mindway AI's commercial momentum closely, with signed annual recurring revenue as of 30 June 2026 reaching 325% of the level recorded a year earlier.

Key Points

  • Better Collective A/S (0AA8), dual-listed on Nasdaq Stockholm and Nasdaq Copenhagen as BETCO
  • Mindway AI's GameScanner now monitors 16.5 million active players monthly across 73 jurisdictions, a 79% rise since May 2025
  • Signed ARR as of 30 June 2026 reached 325% of the prior year level; revenue CAGR of 47% recorded from 2021 to 2025
  • Investors should watch further operator partnership announcements and GameScanner's continued geographic expansion

GameScanner's Growth from 125,000 Players in 2021 to 16.5 Million Monthly in 2026

Since Better Collective acquired majority ownership of Mindway AI in 2021, GameScanner has expanded dramatically — from monitoring 125,000 players across three jurisdictions to 16.5 million players monthly across 73 jurisdictions today. The software combines neuroscience, artificial intelligence and human assessments to detect early signs of risky gambling behaviour, translating findings into actionable insights for operators. This growth trajectory, the announcement states, positions Mindway AI as one of the largest and fastest-growing companies in the safer gambling technology market globally, underpinning Better Collective's strategic rationale for its original majority stake acquisition.

Mindway AI's 47% Revenue CAGR and Record Signed ARR Signal Strong Commercial Momentum

The rapid adoption of GameScanner has translated into a compounded annual revenue growth rate of 47% between 2021 and 2025, according to the announcement. Momentum has continued into 2026, with signed annual recurring revenue as of 30 June 2026 reaching 325% of the equivalent figure recorded a year earlier. The ARR metric reflects a growing base of committed operator contracts, which provides Better Collective with increased revenue visibility through Mindway AI. The announcement does not disclose the absolute ARR figure in monetary terms, but the year-on-year percentage growth underscores accelerating commercial demand for player protection technology.

DraftKings Partnership Expands with Gamalyze Football and American Football Launches

Mindway AI has deepened its collaboration with DraftKings throughout 2026, extending beyond the January integration of Gamalyze Casino into DraftKings' responsible gaming resources. Sports-specific versions — Gamalyze Football and Gamalyze American Football — were launched around the FIFA World Cup and NFL season, extending the technology's reach across digital platforms and on-site activations in the United States. Better Collective also introduced Gamalyze Football across several of its own sports betting media brands, including Action Network, broadening the product's distribution through the group's existing House of Brands portfolio.

New Operator and Technology Partnerships Extend Mindway AI's Global Footprint in 2026

Beyond DraftKings, Mindway AI has secured additional commercial partnerships in 2026 with operators and technology providers including Amelco, Gaming1 and Super Technologies, alongside industry collaborations with GamScore and eyeDP. These agreements support broader adoption of Mindway AI's solutions across global markets. The expansion of partnerships across diverse operators and regions represents a potential risk factor for investors to monitor: scaling across 73 jurisdictions introduces regulatory complexity, as safer gambling requirements vary significantly by market. Investors may be watching whether Mindway AI can maintain its growth rate as it pursues further geographic and operator expansion.