Card Factory plc (CARD), the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, has disclosed the purchase of 1,266,612 ordinary shares of 1 pence each between 2 and 4 November 2026 as part of its ongoing share repurchase programme. The buybacks were executed through UBS AG London Branch across multiple trading venues including the London Stock Exchange, BATS, Cboe and Aquis. All purchased shares will be held in treasury, reducing the effective free float available to external shareholders. Investors may be watching the cumulative pace of the repurchase programme as the total treasury holding continues to grow.

Key Points

  • Card Factory plc (CARD) — UK specialist greeting cards, gifts and celebration essentials retailer
  • The company purchased 439,646 shares on 2 November, 430,014 on 3 November and 396,952 on 4 November 2026, totalling 1,266,612 shares across the three-day period
  • Volume-weighted average prices were 90.7017p, 90.8204p and 90.8961p on each respective day; the highest price paid was 91.9p on 4 November 2026
  • Investors should watch for further repurchase disclosures and the company's total treasury share position, which now stands at 7,165,022 ordinary shares

Card Factory Executes Three-Day Buyback at Prices Between 89.6p and 91.9p

The announcement states that Card Factory purchased shares on each of 2, 3 and 4 November 2026 at prices ranging from a low of 89.6p to a high of 91.9p per share. The volume-weighted average price rose modestly across the three sessions, from 90.7017p on the first day to 90.8961p on the third, suggesting relatively stable market conditions during the buyback window. Transactions were spread across the London Stock Exchange, BATS Europe, Cboe Chi-X, and Aquis Exchange, reflecting standard multi-venue execution practice for UK-listed company repurchase programmes.

Treasury Share Total Reaches 7,165,022 as Issued Capital Stands at 330,899,254 Shares

Following the three days of purchases, the company's total treasury holding stands at 7,165,022 ordinary shares, as stated in the announcement. Card Factory's total issued ordinary share capital comprises 330,899,254 shares with a nominal value of 1 pence each, with every share carrying one vote. The announcement confirms that the relevant denominator for shareholders calculating their disclosure obligations under the FCA's Disclosure Guidance and Transparency Rules is 323,734,232 ordinary shares — representing issued capital less treasury shares.

UBS AG London Branch Acts as Broker Across Multiple UK Execution Venues

The repurchase was carried out exclusively through UBS AG London Branch, with individual transactions executed in varying lot sizes throughout each trading session. The disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules, as required for companies conducting on-market share buybacks. Card Factory operates as a bricks-and-mortar and online retailer with a vertically integrated model, designing and manufacturing a significant proportion of its own greeting cards, which supports its competitive pricing position in the UK celebration essentials market.

Repurchase Programme Continues Against a Backdrop of Retail Sector Cost Pressures

Card Factory's decision to continue repurchasing shares signals board confidence in the company's financial position, though the total value of the repurchase programme has not been disclosed in this announcement. The company did not disclose this figure in the announcement. As a specialist physical retailer, Card Factory faces ongoing sector-specific risks including consumer spending sensitivity and cost inflation, factors that investors may consider when assessing the sustainability and scale of any buyback activity going forward.