Hongkong Land Holdings Limited (-HKLD), the Bermuda-incorporated property group with a primary listing on the London Stock Exchange, has announced Destination CENTRAL, a district-wide lifestyle and retail initiative centred on its LANDMARK portfolio in Hong Kong's Central district. The programme, running across four interconnected luxury buildings, pairs a collectible Central Passport with a monumental Louis Vuitton installation and a new dining concept operated in partnership with Mandarin Oriental. The announcement highlights Hongkong Land's strategy of activating its approximately 450,000 sq. m. Hong Kong Central portfolio through experiential retail and hospitality partnerships, aiming to draw global travellers and local residents alike.

Key Points

  • Hongkong Land Holdings Limited (-HKLD), primary listing on the London Stock Exchange
  • Destination CENTRAL is a district-wide programme running across LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE'S in Hong Kong
  • The Destination CENTRAL Redemption Counter and Photo Booth run from 28 September 2026 to 28 February 2027; the refreshed postcard-themed Central Passport launches 19 November 2026
  • Investors may watch how experiential retail activations support occupancy and footfall across Hongkong Land's Central portfolio

Louis Vuitton Central Station Transforms LANDMARK ATRIUM's Façade for the Monogram's 130th Anniversary

The centrepiece of Destination CENTRAL is the Louis Vuitton Central Station installation at LANDMARK ATRIUM, where the building's façade has been transformed into a grand train station design inspired by the Art of Travel, one of Louis Vuitton's most enduring themes. The installation marks the 130th anniversary of the Monogram and was constructed entirely from reusable and recyclable materials. A companion exhibition, Le Voyage Louis Vuitton, is open in the basement of LANDMARK ATRIUM, tracing the House's trunk-making heritage through visual storytelling. The announcement states this is the latest chapter in a global series that has previously appeared in Paris, New York and Shanghai.

Collectible Central Passport Offers Asia Miles Prizes and Dining Privileges Across 50-Plus Partners

From 19 November 2026, LANDMARK is distributing a refreshed postcard-themed Central Passport from over 20 collection points across the district, including Mandarin Oriental The Landmark, The Plaza LKF and the HSBC Main Building. Visitors who collect any three stamps may enter a lucky draw at the Destination CENTRAL Redemption Counter on 2/F, LANDMARK ATRIUM, with prizes including up to 66,000 Asia Miles — described in the announcement as equivalent to a Cathay Pacific Business Class round-trip to Japan based on Standard Awards as of 1 September 2026. The passport also unlocks dining privileges across more than 50 participating partners, including Lan Kwai Fong, The Murray and Ocean Park.

THE CHATER Dining Concept and Platform 1889 Open at LANDMARK CHATER

Hongkong Land has opened THE CHATER, an all-day dining venue on 2/F of LANDMARK CHATER, with a menu curated by Mandarin Oriental, Hong Kong, featuring Pierre Hermé macarons, gelato, bubble tea and gourmet quick bites. Adjoining the venue is Platform 1889, a first-class railway carriage-inspired terrace space on 3/F, named after the year Sir Paul Chater co-founded Hongkong Land. General Manager of Marketing Olivia Luk is quoted in the announcement welcoming both daily office workers and international visitors to discover Central through the programme. Financial terms for the partnerships and any revenue contribution were not disclosed in the announcement.