Moonpig Group plc (MOON), the online greeting cards and gifting platform, has announced the repurchase and cancellation of 396,912 ordinary shares between 3 November 2026 and 6 November 2026, as part of its previously disclosed £32.5 million share buyback programme. The purchases were executed by broker RBC Europe Limited, with average daily prices ranging from 286.77 pence to 290.07 pence per share. Following the cancellations, the company's total ordinary shares in issue with voting rights stands at 292,711,814, excluding Treasury shares.

Key Points

  • Moonpig Group plc (MOON) — online greetings cards and gifting retailer listed on the London Stock Exchange
  • The company repurchased and cancelled 396,912 ordinary shares of 10 pence each across four trading days in November 2026
  • Buyback conducted under a £32.5m programme announced on 3 November 2026; average prices ranged from 286.77p to 290.07p per share
  • Investors should monitor further weekly buyback disclosures to assess programme progress against the £32.5m total authorisation

Moonpig's £32.5m Buyback Programme: Daily Share Repurchase Volumes and Prices

Moonpig Group purchased 103,655 shares on 3 November 2026 at an average of 286.77 pence, followed by 100,000 shares on 4 November at 288.29 pence, a further 100,000 shares on 5 November at 290.07 pence, and 93,257 shares on 6 November at 287.02 pence. Across the four days, the lowest price paid was 282.60 pence and the highest was 293.80 pence per share. All shares acquired have been designated for cancellation rather than held in Treasury, in line with the stated terms of the repurchase programme announced at the start of the same week.

Post-Cancellation Voting Share Count Falls to 292,711,814 for Disclosure Purposes

Following the cancellation of the 396,912 repurchased shares, Moonpig's remaining ordinary shares in issue carrying voting rights total 292,711,814. The company holds no shares in Treasury. This updated figure is the denominator shareholders and other parties with notification obligations must use when calculating whether their stake triggers a disclosure requirement under the Financial Conduct Authority's Disclosure and Transparency Rules. Investors with interests close to relevant notification thresholds should take note of this revised total when reviewing their own holding percentages.

RBC Europe Limited Acts as Sole Broker Under Market Abuse Regulation Compliance Framework

The buyback transactions were carried out by RBC Europe Limited acting as the company's appointed broker. The announcement confirms compliance with Article 5(1)(b) of Regulation (EU) No 596/2014, known as the Market Abuse Regulation, with detailed individual trade-level data appended to the regulatory disclosure. Moonpig's Chief Executive Officer is Catherine Faiers and the Chief Financial Officer is Andy MacKinnon. The programme represents a capital return mechanism that reduces the total share count over time, a factor investors in the online gifting and greeting cards sector may consider when assessing earnings-per-share progression.