Moonpig Group plc (MOON) has announced the repurchase and cancellation of 448,723 ordinary shares between 26 October 2026 and 30 October 2026, forming part of its previously disclosed £32.5m share buyback programme. The transactions were executed through broker J.P. Morgan Securities plc, with weighted average prices declining across the five-day period. Following the cancellations, the company's total ordinary shares in issue with voting rights now stand at 293,108,726, a figure relevant to shareholders with notification obligations under the Disclosure and Transparency Rules.

Key Points

  • Moonpig Group plc (MOON) — online greetings card and gifting platform
  • 448,723 ordinary shares of 10 pence each purchased for cancellation across five trading days, 26–30 October 2026
  • Weighted average prices ranged from 283.0038p to 293.1274p; the buyback sits within the up to £32.5m programme announced on 7 May 2026
  • Investors should monitor the remaining buyback capacity and any further weekly trade-fill announcements as the programme progresses

Moonpig's Five-Day Buyback Activity: Daily Volume and Price Range, 26–30 October 2026

Across the five-day window, daily repurchase volumes ranged from 85,916 shares on 26 October to a peak of 94,200 shares on 29 October 2026. Weighted average prices paid moved steadily lower through the period, from 293.1274p on 26 October to 283.0038p on 30 October. The highest single price paid across all five sessions was 295.0000p, recorded on 26 October, while the lowest was 279.0000p on 30 October. All shares purchased have been cancelled rather than held in treasury, directly reducing the total share count outstanding.

£32.5m Repurchase Programme Announced in May 2026 Continues to Reduce Moonpig's Share Count

Moonpig's buyback programme, first disclosed on 7 May 2026 with an upper limit of £32.5m, continues to shrink the company's issued share capital. The cancellation of purchased shares, rather than their retention as treasury shares, means each weekly tranche directly reduces the denominator used for calculating shareholding percentages. With 293,108,726 ordinary shares now in issue carrying voting rights and no shares held in treasury, the company's share structure becomes progressively more concentrated for remaining shareholders as the programme advances.

New Voting Share Denominator of 293,108,726 Relevant for DTR Notification Obligations

The announcement confirms that 293,108,726 represents the updated denominator figure shareholders and others with notification obligations should use when assessing whether their interests trigger disclosure requirements under the Financial Conduct Authority's Disclosure and Transparency Rules. This figure excludes treasury shares, of which Moonpig holds none. Institutional investors and major shareholders approaching notification thresholds should take account of this revised total when reviewing their positions, as the ongoing cancellation of shares under the programme will continue to alter this denominator in subsequent weekly updates.

J.P. Morgan Securities Acts as Executing Broker for Moonpig's Ongoing Buyback Transactions

J.P. Morgan Securities plc is named as the executing broker for this tranche of repurchases, in line with the regulatory requirement under Article 5(1)(b) of the Market Abuse Regulation to disclose detailed information on individual purchases. Moonpig, which operates as an online platform for personalised cards and gifts primarily in the UK and internationally, has structured the buyback to comply with safe harbour provisions. Chief Executive Officer Catherine Faiers and Chief Financial Officer Andy MacKinnon are listed as the company's investor relations contacts for further enquiries.