Moonpig Group plc (MOON), the leading online greeting cards and gifting platform, has announced the completion of its H1 FY27 Share Buyback Programme, having repurchased shares for an aggregate consideration of approximately £32.5 million. The programme, first announced on 18 March 2026, was executed by J.P. Morgan Securities plc on the Group's behalf. The completion marks a significant capital return milestone for the online cards and gifting business, which operates the Moonpig, Red Letter Days, Buyagift and Greetz brands across the UK and the Netherlands.

Key Points

  • Moonpig Group plc (MOON) — leading online greeting cards and gifting platform operating in the UK and Netherlands
  • The Group has completed its H1 FY27 Share Buyback Programme, repurchasing 12,728,036 ordinary shares for approximately £32.5 million including stamp duty and expenses
  • The Group has stated its intention to conduct up to £65 million of total share buybacks in FY27, of which the completed H1 programme forms part
  • Investors should watch for details on the second instalment of the FY27 buyback programme, which would account for the remaining planned capital return

J.P. Morgan Executes 12.7 Million Share Repurchase for Moonpig's H1 FY27 Programme

J.P. Morgan Securities plc carried out the first instalment of Moonpig's Buyback Programme on the Group's behalf, as previously announced on 7 May 2026. In total, 12,728,036 ordinary shares were repurchased for an aggregate consideration of approximately £32.5 million, inclusive of stamp duty and expenses. All repurchased shares are designated for cancellation. The programme had been formally announced on 18 March 2026, with J.P. Morgan acting as the appointed broker to conduct the market purchases in accordance with the terms set out at that time.

Moonpig's FY27 Total Buyback Intention Stands at up to £65 Million

The Group has disclosed its intention to conduct up to £65 million of share buybacks across the full FY27 financial year. The now-completed H1 FY27 programme, valued at approximately £32.5 million, forms the first component of that broader commitment. This suggests a further buyback instalment is anticipated for the second half of FY27, though the Group has not disclosed specific timing or structure for any subsequent tranche in this announcement. Investors may be watching for further updates on the remaining planned capital allocation as the financial year progresses.

Moonpig Employee Benefit Trust Separately Acquired Nearly Two Million Shares

Separately from the main buyback programme, the Moonpig Group plc Employee Benefit Trust acquired 1,996,871 shares for an aggregate consideration of approximately £4.3 million, excluding stamp duty and expenses. This transaction was announced on 6 May 2026 and is distinct from the shareholder capital return programme. The Employee Benefit Trust acquisition reflects the Group's employee share arrangements and does not form part of the £65 million FY27 buyback commitment outlined in the announcement.

Moonpig Operates Across UK and Netherlands With Proprietary Technology Platforms

Moonpig Group operates as the online market leader in greeting cards in both the UK and the Netherlands, with the Greetz brand serving the Dutch market. In the UK, the Group also holds market-leading positions in gift experiences through its Red Letter Days and Buyagift brands. The business delivers its proposition via proprietary technology platforms and apps, incorporating data science capabilities designed to personalise and optimise the customer experience. Products include an extensive range of cards, curated gifts, personalisation features, and a next-day delivery offering.