Ultimate Products PLC (ULTP), the Oldham-based owner of homeware brands including Salter and Beldray, has disclosed that David Bloomfield, its Chief Supply Chain Officer, and his spouse Susan Bloomfield purchased a combined 50,000 ordinary shares on 5 November 2026 at 50.2 pence per share. The transactions were notified under Article 19 of the Market Abuse Regulation as director and person closely associated dealings. Insider buying at this level can be viewed as a signal of management confidence in the company's near-term prospects, and investors may be watching the disclosure closely given the size of the combined purchase.

Key Points

  • Ultimate Products PLC (ULTP), owner of Salter and Beldray homeware brands, headquartered in Oldham, Greater Manchester
  • Chief Supply Chain Officer David Bloomfield purchased 30,000 ordinary shares at 50.2p on 5 November 2026; his spouse Susan Bloomfield purchased a further 20,000 shares at the same price
  • Combined consideration for both transactions totalled 50,000 shares at 50.2 pence per ordinary share of 0.25p each; transactions executed on the London Stock Exchange
  • Investors may watch for further director dealings or operational updates as an indicator of management sentiment

David Bloomfield and Susan Bloomfield Purchase 50,000 ULTP Shares at 50.2p

The announcement confirms that David Bloomfield, Chief Supply Chain Officer of Ultimate Products, acquired 30,000 ordinary shares of 0.25p each at a price of 50.2 pence per share on 5 November 2026, transacted on the London Stock Exchange. Separately, Susan Bloomfield, identified in the notification as a Person Closely Associated with David Bloomfield, purchased 20,000 ordinary shares at the same price on the same date. Both notifications are classified as initial notifications under Article 19 of the Market Abuse Regulation, meaning no prior disclosures of this nature had been made for these individuals in the current reporting period.

Ultimate Products' Portfolio: Salter, Beldray and Seven Additional Homeware Brands

Ultimate Products owns a portfolio of homeware brands spanning four product categories: Small Domestic Appliances, Housewares, Laundry, and Audio. Its flagship brands include Salter, established in 1760 and described in the announcement as the UK's oldest houseware brand, and Beldray, established in 1872. Additional brands in the group include Progress, Kleeneze, Petra, George Wilkinson, and Intempo. The company notes that nearly 80% of UK households own at least one of its products, according to its own market research, and it sells through over 300 retailers across more than 30 countries.

Oldham Headquarters and Global Footprint Underpin ULTP's Distribution Model

Founded in 1997, Ultimate Products operates from two sites in Oldham, Greater Manchester, with its Manor Mill head office housing a 20,000 square foot showroom. The group also maintains offices and showrooms in Guangzhou, China, and Paris, France, reflecting its international sourcing and sales operations. Products are sold across discounters, supermarkets, general retailers, and major third-party online marketplaces, as well as directly via salter.com and beldray.com. The group employs over 300 staff and holds a Great Place to Work® certification, with a Graduate Development Scheme described as one of the largest in the North West of England.

MAR Disclosure Requirements Triggered by ULTP Director Transaction

The notification was made pursuant to obligations under Article 19 of the Market Abuse Regulation, which requires persons discharging managerial responsibilities and their closely associated persons to disclose transactions in the issuer's financial instruments. The ordinary shares carry an ISIN of GB00BYX7MG58. The announcement was released via RNS on 6 November 2026, one day after the transactions were executed. The company did not disclose any forward guidance, trading update, or strategic commentary alongside this notification. Investors may wish to monitor subsequent regulatory filings and company updates for further context on the group's current trading position.