Victoria PLC (LSE: VCP), the Worcester-headquartered international flooring manufacturer, has disclosed that Chief Operating Officer Roberto Moreno sold 21,663 ordinary shares of 5 pence each on 3 November 2026. The sale was conducted on the London Stock Exchange at a volume-weighted average price of 39.4953 pence per share, solely for personal tax planning purposes. Following the disposal, Moreno retains a holding of 1,188,248 ordinary shares, equivalent to 1.03 per cent of Victoria's issued share capital, indicating continued meaningful alignment with the company.

Key Points

  • Victoria PLC (VCP) — international flooring manufacturer listed on AIM since 2013
  • COO Roberto Moreno sold 21,663 ordinary shares on 3 November 2026 for personal tax planning purposes
  • Shares sold at a VWAP of 39.4953p; individual trade prices ranged from 39p to 40.5p
  • Investors should watch for further PDMR activity and any forthcoming trading updates from the group

Roberto Moreno's PDMR Share Sale at 39.4953p VWAP on 3 November 2026

The transaction was executed across multiple price points on the London Stock Exchange, ranging from a low of 39p to a high of 40.5p per share, with an aggregated volume of 21,663 shares at a VWAP of 39.4953 pence. The notification confirms this as an initial disclosure under UK rules governing persons discharging managerial responsibilities. The stated rationale is personal tax planning, a commonplace reason for executive share disposals that does not necessarily reflect a view on the company's underlying prospects or strategy. Victoria's LEI is recorded as 2138002K6ECECHVCQN25.

Moreno Retains 1.03% Stake in Victoria PLC After Disposal

Despite the sale, Roberto Moreno continues to hold 1,188,248 ordinary shares in Victoria PLC, representing 1.03 per cent of the company's total issued share capital. This remaining stake represents a substantial personal financial interest in the business, suggesting the COO retains meaningful exposure to Victoria's long-term performance. As Chief Operating Officer, Moreno holds a senior leadership position within a group that employs approximately 5,000 people across more than 30 sites in nine countries, including the UK, Spain, Italy, Germany, the USA, and Australia.

Victoria PLC's Position as Europe's Largest Carpet Manufacturer

Established in 1895 and listed on AIM since 2013, Victoria PLC designs, manufactures, and distributes a broad range of flooring products, including carpet, underlay, rugs, ceramic tiles, luxury vinyl tile, artificial grass, and flooring accessories. The company describes itself as Europe's largest carpet manufacturer and the second largest in Australia, as well as the largest underlay manufacturer in both regions. Victoria's stated strategy centres on growing earnings and cash flow per share through acquisitions alongside organic growth, targeting consistent shareholder value creation across its international operations.

What Investors in Victoria PLC May Monitor Following This Disclosure

PDMR transaction disclosures are regulatory requirements under UK market abuse rules and provide investors with transparency over insider share activity. While the tax planning rationale is a routine explanation for such sales, investors may nonetheless watch for any further changes to senior management shareholdings ahead of Victoria's next scheduled market update. The company's exposure to consumer spending on home improvement and flooring across multiple geographies represents both a growth opportunity and a demand-side risk in the current macroeconomic environment.