Warpaint London PLC (AIM: W7L; OTCQX: WPNTF), the specialist supplier of affordable colour cosmetics and personal care brands, has announced a change to its adviser arrangements. The company confirmed on 13 November 2026 that Shore Capital, which already serves as Warpaint's nominated adviser, will now also act as sole broker to the company. The move consolidates the company's corporate advisory and broking functions under a single firm, a development that investors in the AIM-listed cosmetics group may note as a structural change to its capital markets support.

Key Points

  • Warpaint London PLC (AIM: W7L; OTCQX: WPNTF) — specialist affordable colour cosmetics and personal care supplier
  • Shore Capital transitions from nominated adviser to both nominated adviser and sole broker to the company
  • The change was announced on 13 November 2026; no financial terms were disclosed in the announcement
  • Investors may watch whether this adviser consolidation coincides with any forthcoming corporate activity or capital markets communications

Shore Capital Takes on Sole Broker Role for Warpaint London

Warpaint London confirmed that Shore Capital, previously acting solely as the company's nominated adviser on AIM, will now assume the additional role of sole broker. The announcement does not name any outgoing broker, nor does it disclose the financial terms or duration of the new arrangement. At Shore Capital, the corporate advisory team covering Warpaint includes Patrick Castle, Daniel Bush, and Lucy Bowden, with Fiona Conroy handling corporate broking responsibilities. The company's financial PR and investor relations remain with IFC Advisory, led by Tim Metcalfe, Graham Herring, and Florence Staton.

Warpaint's Brand Portfolio Spans W7, Barry M, Technic and Beyond

Warpaint London operates as a specialist in high-quality yet affordably priced colour cosmetics and personal care products, marketing goods under a portfolio that includes W7, Technic, Skin & Tan, Super Facialist, Dirty Works, and Fish Soho. The company's brands are distributed primarily through major retailers, retail chains, and supermarkets, supplemented by a growing direct online business. In February 2026, Warpaint expanded its portfolio further by acquiring the Barry M colour cosmetic brand, adding a well-established name in the UK mass-market cosmetics segment to its existing stable.

Affordable Cosmetics Positioning Underpins Warpaint's Retail Strategy

Warpaint's business model centres on delivering colour cosmetics and personal care products at accessible price points, a positioning that the company states differentiates it within the competitive UK beauty market. The group's route to market through major supermarkets and retail chains provides broad consumer reach, while its direct online channel represents an area the company identifies as growing. The dual listing on AIM and OTCQX reflects efforts to maintain visibility with both UK and international investors. The company did not disclose any revenue figures or trading update alongside this announcement.