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Highlights

  • Chill Brands partners with SYP Global to support the development and market expansion of an innovative nicotine delivery platform.

  • CEO Callum Sommerton to join the Board of SYP Global, aiding product development, commercialisation, and IP protection.

  • New nicotine delivery system expected to be market-ready within 12 months, with trials to be facilitated through Chill Connect.

Chill Brands Group plc (LSE:CHLL), the consumer packaged-goods distribution company, has announced a strategic partnership with SYP Global Limited (SYP), a company advancing a pioneering nicotine delivery technology designed as an alternative to conventional electronic nicotine systems.

Unlike traditional devices that rely on heating elements and solvents commonly found in vape liquids, SYP’s platform is engineered to eliminate the generation of harmful thermal by-products such as carbonyl compounds and metallic particles. By avoiding these components, the technology aims to provide a cleaner aerosol profile and a smoother user experience. If successful, the product could represent a first-to-market innovation within the nicotine alternatives segment.

As part of the agreement, Chill Brands has been appointed as SYP’s brand expansion partner, tasked with supporting the development of the brand and establishing its route to market through the Chill Connect distribution platform. Chill Connect, which offers integrated access to retail and consumer channels, will also be used to facilitate in-market trials ahead of broader commercial distribution.

Chill Brands’ Chief Executive Officer, Callum Sommerton, will join the Board of Directors of SYP Global Limited. In this capacity, he will contribute to the advancement and commercialisation of SYP’s technology while providing guidance on intellectual property protection and ensuring effective coordination with Chill Connect.

The new nicotine delivery system is currently in development and is anticipated to be in a commercially viable form within the next 12 months. While the project is not expected to generate near-term revenue, both companies see the collaboration as a significant opportunity to introduce an innovative product into the market.

It is important to note that Chill Brands has not made an equity investment in SYP as part of this partnership and is not funding the development of the technology. Instead, the relationship focuses on leveraging Chill Brands’ expertise in distribution and brand building to support SYP’s future growth.

Both Chill Brands and SYP have confirmed that further announcements will be made as the development progresses and as regulatory pathways become clearer.

About Chill Brands Group

Chill Brands Group plc (LSE:CHLL) is a consumer packaged goods company specialising in the distribution of fast-moving consumer products, particularly within the convenience store channel. The company’s portfolio includes tobacco alternatives, functional beverages, and other innovative consumer goods. In addition to partnering with both established and emerging brands, Chill Brands operates chill.com, an e-commerce marketplace offering a curated selection of products from third-party companies.