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Highlights
- JD Sports will repurchase up to GBP 200m worth of shares in FY27, beginning with a GBP 100m first tranche.
- Merrill Lynch International (BofA Securities) will independently execute market purchases on the London Stock Exchange.
- Brokerages including Berenberg and Investec have issued ‘buy’ ratings with target prices ranging up to GBX 155.
JD Sports Fashion plc (LSE:JD) has announced plans to return GBP 200m to shareholders in FY27 through a structured share buyback programme. The initiative aligns with the company’s capital allocation framework and its stated objective of delivering cash returns to investors. The programme will be carried out in two tranches, beginning immediately.
First GBP 100m Tranche Underway
The initial phase of the programme involves the repurchase of ordinary shares of GBP 0.0005 each, with an aggregate value of up to GBP 100m. This first tranche is expected to conclude no later than 31 July 2026, marking the end of the company’s first half of FY27.
JD Sports has entered into an irrevocable agreement with Merrill Lynch International, also known as BofA Securities, to conduct the buybacks on its behalf. The firm will acquire shares on the London Stock Exchange acting as riskless principal. Trading decisions during the first tranche will be made independently, subject to pre-agreed parameters and customary termination rights.
Following completion of the first GBP 100m tranche, JD Sports intends to initiate a second tranche of up to GBP 100m under similar arrangements.
Share Capital Reduction Framework
Shares purchased under the programme will be transferred to the company and either cancelled or held in treasury. The objective is to reduce issued share capital.
The maximum number of shares that may be acquired under the programme stands at 515,475,677, as authorised by shareholders at the company’s 2025 annual general meeting held on 2 July 2025. As of the announcement date, 368,613,803 shares remain available under that authority.
The 2025 shareholder authority will expire on 31 July 2026 or at the conclusion of the 2026 annual general meeting, whichever occurs first. The company has indicated that it intends to seek renewal of the authority at the next AGM.
Market Performance and Analyst Views
JD Sports shares were trading at GBX 78.18 on 20 February. Several brokerages have issued ratings on the stock.
Berenberg has assigned a ‘buy’ rating with a target price of GBX 155.
Investec Bank has issued a ‘buy’ rating with a target of GBX 140.
Rothschild & Co Redburn has set a ‘buy’ rating with a GBX 130 target price.
Meanwhile, Panmure Liberum has maintained a ‘hold’ rating with a target price of GBX 85.
JD Sports’ GBP 200m buyback programme outlines a structured approach to capital returns in FY27, beginning with a GBP 100m tranche executed via BofA Securities. With regulatory approvals in place and broker targets ranging from GBX 85 to GBX 155, the retailer’s capital management strategy remains in focus among market participants.
Frequently Asked Questions (FAQs)
- How much capital will JD Sports return to shareholders?
The company plans to return up to GBP 200m in FY27 through a two-tranche share buyback programme. - Who is executing the share buybacks?
Merrill Lynch International (BofA Securities) will conduct the purchases independently on the London Stock Exchange. - What are the latest analyst target prices for JD Sports?
Target prices range from GBX 85 (Panmure Liberum, hold) to GBX 155 (Berenberg, buy), with other ‘buy’ ratings at GBX 140 and GBX 130.






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