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Highlights

  • Analyst Roberta Ciaccia from Investec Bank (UK) PLC maintains a BUY rating with a 56.63% upside to AUD 13.35.

  • Playtech delivered significant H1 2025 performance, with expected EBITDA of at least €90 million.

  • Strategic focus sharpened through sale of HAPPYBET operations, reinforcing B2B transformation.

Playtech Plc (LSE:PTEC), a major player in the global online gambling technology space, has recently received a reaffirmed BUY rating from Roberta Ciaccia of Investec Bank (UK) PLC. Her evaluation assigns a price target of AUD 13.35, implying an impressive 56.63% upside from current levels.

The analyst recommendation might be based on the company'sfundamentals, especially within its core B2B operations. Overall, the market sentiment surrounding Playtech remains positive, with the average consensus recommendation marked at 1.67 - BUY, and a target price of AUD 10, representing a 17.35% increase from the current trading price.

Trading Performance in H1 2025

Playtech recently issued a trading update ahead of its H1 2025 results, scheduled for release on 11 September 2025. The company reported a encouraging performance driven by momentum in its B2B business and better-than-expected income from associates. Notably, Caliente Interactive, one of its key partners, delivered positive results in Q2 2025, aided by favourable sporting outcomes, and has now initiated dividend payments under the revised agreement with Playtech.

The Company now expects Adjusted EBITDA to exceed €90 million for H1 2025.

Strategic Reshaping: Exit from HAPPYBET Retail

Further reinforcing its focus on core strengths, Playtech has taken significant steps in restructuring its retail footprint. Following the closure of its Austrian HAPPYBET operations in 2024, the Company has now reached an agreement with NetX Betting Ltd., a subsidiary of pferdewetten.de AG, to hand over the remainder of the HAPPYBET business in Germany.

This move aligns with Playtech’s transformation into a predominantly B2B company. Under the agreement, pfederwetten.de will assume control of certain HAPPYBET hardware and may negotiate directly with franchise partners. This realignment is part of a broader strategy to streamline operations and concentrate resources on high-growth segments, particularly in the US and Brazil.

Outlook

Looking ahead, Playtech plans increased investment in the US and Brazilian markets during the second half of 2025. While mindful of existing macro and regulatory headwinds, the company remains confident in its ability to deliver long-term value through its scalable B2B model.