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Highlights

  • Revolution Beauty to raise £15 million via placing, subscription, and retail offer at 3.00 pence per share.

  • Co-founders return to lead strategic reset focused on product, efficiency, and marketing.

  • Proceeds to reduce debt, provide working capital, and strengthen liquidity.

Revolution Beauty Group plc, the multi-channel mass beauty brand, has announced a proposed equity fundraising of approximately £15 million through a placing, subscription, and a separate retail offer. The proceeds will support debt reduction, working capital requirements, and the implementation of a refreshed business strategy under the returning co-founders.

Fundraising Structure

The fundraising will consist of:

  • A placing of up to 345,132,401 new ordinary shares of one penny each and a subscription of up to 154,867,599 ordinary shares, together representing up to 500,000,000 new ordinary shares. The issue price has been set at 3.00 pence per share, a discount of around 14.16% to the closing price on 21 August 2025.

  • The new shares will represent approximately 156.5% of the existing issued share capital.

The Company expects to raise gross proceeds of approximately £15.0 million from the placing and subscription. A separate retail offer of up to 50,000,000 ordinary shares, also at the issue price, is expected to raise up to £1.5 million, providing existing UK-based retail shareholders the opportunity to participate through the BookBuild Platform.

The cornerstone investors, who together hold about 57.6% of the existing issued share capital, have confirmed their participation in the fundraising, with approximately £8.97 million to be raised from their investment.

Use of Proceeds

Revolution Beauty intends to use the gross proceeds to reduce debt, increase working capital, and cover associated fees. The funds will also support the execution of a revised growth strategy aimed at returning the business to long-term profitability. The retail offer proceeds will provide additional liquidity headroom.

Strategic Reset and Leadership

The fundraising coincides with the return of co-founders Tom Allsworth and Adam Minto, who, alongside the existing leadership team, plan to reset the business. The strategy will focus on three key pillars:

  1. Product Development and Pricing – Emphasis on delivering trend-driven innovation with competitive pricing.

  2. Operational Efficiency – Creating a leaner and more efficient organisation to align resources with commercial goals.

  3. Marketing Optimisation – Enhancing the effectiveness of marketing spend to drive customer engagement and brand performance.

The Company stated that this strategic reset is designed to restore profitability and set a clear path for long-term growth.

Process and Next Steps

The placing will be conducted via an accelerated bookbuild managed by Panmure Liberum Limited and Zeus Capital Limited, acting as joint brokers and joint bookrunners. The timing of the bookbuild’s close and the final allocation of shares will be determined at the discretion of the Company and its advisers.

The fundraising remains conditional on shareholder approval at a general meeting.