Highlights

  • UK store footfall trends have remained subdued during the key trading period.
  • Full-year adjusted PBT outlook revised to GBP 55m–GBP 60m pending year-end trading.
  • Strategy initiatives and overseas operations continue to track in line with expectations.

Card Factory plc (LSE:CARD) issued a trading update outlining the impact of persistent consumer pressures on its UK retail performance. According to the Group, widely reported challenges affecting UK households have continued to influence customer confidence, purchasing behaviour and high-street traffic. These conditions extended into the company’s busiest seasonal period, resulting in UK store sales running below earlier expectations.

Based on the assumption that existing trading patterns remain unchanged through the final seven weeks of the financial year, the Group now anticipates adjusted profit before tax in the range of GBP 55m to GBP 60m for the full year.

Strategy Execution and Operational Progress Continue
Card Factory stated that progress on its long-term initiatives has continued throughout the period. This includes ongoing work under its “Simplify and Scale” programme, aimed at delivering productivity gains and operational efficiencies in response to elevated inflation across the wider retail sector.

The Group also noted that performance across its international operations—covering the Republic of Ireland and North America—remains aligned with expectations. Integration efforts for Funky Pigeon are ongoing and continue to progress as planned.

Capital Allocation and Share Buyback Plans On Track
The Group reaffirmed its confidence in its long-term strategic direction. As part of its capital allocation framework, the company expects to continue with its existing share repurchase programme. In addition, the Board anticipates declaring a progressive full-year dividend consistent with its stated policy.

Share Price Snapshot
CARD was trading at GBX 75.10 per share as of 12 December 2025.