Experian (EXPN) — Dividend Yield: 1.70%

Experian (LON: EXPN) is one of the world's leading information services companies and a highly valued FTSE 100 constituent, with a market capitalisation of approximately £25.7 billion. The company operates the largest consumer credit bureau globally, providing credit data, analytics, and decision-making solutions to businesses and consumers across 32 countries. Experian's three core markets are North America, Latin America, and the UK and Ireland, with the United States being its largest revenue contributor.

Experian's dividend yield of approximately 1.70% reflects the company's premium valuation, which is driven by its consistent double-digit earnings growth and high-quality recurring revenue model. The company has a strong track record of progressive dividend increases, underpinned by robust free cash flow generation and a disciplined capital allocation framework that balances dividends, share buybacks, and growth investments.

For investors seeking high-quality data and analytics stocks in the FTSE 100, Experian offers exposure to structurally growing markets. Credit data and analytics are becoming increasingly essential as financial services digitalisation accelerates, consumers seek greater control over their credit profiles, and businesses require more sophisticated fraud prevention and identity verification solutions. Experian's consumer services division, which offers credit monitoring and identity protection products directly to individuals, is a rapidly growing revenue stream.

Experian's investment in artificial intelligence and machine learning is enhancing the accuracy and breadth of its analytics capabilities, enabling clients to make better lending decisions and reduce fraud losses. The company's position in Brazil through its Serasa brand provides exposure to Latin America's largest economy, where financial inclusion is expanding rapidly. Experian's high switching costs, regulatory moats around credit data, and essential role in the financial ecosystem create durable competitive advantages. For FTSE 100 investors prioritising quality and consistent compounding, Experian is a top-tier selection.