Highlights

  • Mirriad expects full-year revenue of approximately 0.4m GBP for 2025.
  • Cash at 30 Nov 2025 stood at around 1m GBP, with a 0.35m GBP tax credit anticipated.
  • Monthly cost base has been reduced to approximately 0.22m GBP.

Mirriad Advertising plc (LSE:MIR) a provider of virtual product placement (VPP), has provided an update on its trading for the year ending 31 Dec 2025. Revenue for the second half of the year (H2) is expected to reach roughly 0.2m GBP. Additional revenue is anticipated to be recognised before the end of Dec. Most of H2 revenue to date has originated from regions outside the US, leading to an expected total full-year revenue of around 0.4m GBP.

Cash Position and Tax Credit
As of 30 Nov 2025, the Company held approximately 1m GBP in cash. A tax credit of around 0.35m GBP is expected shortly, which will contribute to the Company’s overall cash position.

Cost Base and Operational Expenses
Mirriad has taken steps to reduce its cost base following earlier restructuring. Current monthly costs are reported at approximately 0.22m GBP. This reflects continued management of operational expenditure as the Company monitors its financial position.

Regional Revenue Focus
Revenue during H2 has primarily been generated from areas outside the US. The geographical mix of revenue is noted as a key aspect of the Company’s trading performance for 2025, although no further breakdown has been provided.

Share Price Snapshot
MIR was trading 35.29% lower at GBX 0.01 per share as of 19 December 2025.