Highlights

  • Tooru reports post-RTO trading progress with expanded supermarket distribution across key brands.
  • Pulsin experiences temporary revenue timing impact during manufacturing transition period.
  • Juvela refinancing increases debt facility to GBP 3.9 million, extended to 2030.

Tooru plc (LSE:TOO), company operating in the branded health and wellness sector, has released a pre-year-end trading and financing update alongside a directorate change, covering operational developments during 2025 following its reverse takeover completed in May.

Post-RTO Operating Update
The Group stated that the year has been focused on integration and platform development after the reverse takeover. Management outlined efforts centred on expanding brand presence while maintaining cost discipline. During the year, Tooru secured new retail listings, including with Tesco and the Co-op, as part of its wider distribution strategy heading into 2026.

Juvela and OAF Retail Progress
Juvela, the Group’s gluten-free manufacturing business, continued to trade through established retail channels. Its newer retail-focused brand, OAF, has maintained sales through Tesco stores during the period. The Company confirmed it is in advanced discussions regarding potential listings with additional major UK supermarket chains, although no further details were provided.

Pulsin Manufacturing Transition
Pulsin, the Group’s producer of snack bars and nutritional powders, underwent manufacturing changes during the year. The brand exited its Gloucester production facility in August 2025 following the expiry of its lease. Production has since moved to a contract manufacturing arrangement, which has reduced production and overhead costs in the short term.

The Group noted that the relocation disrupted production schedules, resulting in lower revenue recognised for Pulsin during September and October. Despite this, order volumes reportedly remained consistent with historical levels, and the deferred revenue is expected to be recognised in later periods. Pulsin continued to report positive EBITDA during the transition.

Distribution Expansion and Cost Measures
Tooru confirmed that selected Pulsin bars will be stocked in approximately 1,000 Co-op stores, an increase from around 80 previously. In addition, the operations of Pulsin and We Love Purely have been combined. This consolidation is expected to reduce overall operating costs, following the alignment of manufacturing and administrative functions.

Refinancing Update
The Group has completed a refinancing of Juvela’s debt facility with Shawbrook Bank. The revised facility has increased to GBP 3.9 million and has been extended to December 2030. As part of the refinancing, an additional GBP 0.5 million was advanced to support the development of the OAF brand.

Board Change
Matthew Peck has stepped down from the Board of Tooru with immediate effect. He will continue as a director of Market Rocket while the Group assesses a potential divestment of the non-core business. Market Rocket is continuing to trade in line with expectations, with the fourth quarter identified as its busiest trading period.

Share Price Snapshot
TOO was trading at GBX 0.27 per share as of 29 December 2025