Image source: © 2025 Krish Capital Pty.Ltd

Highlights

  • CCT’s H1FY25 revenue declined by 8.0% YoY, while profit before tax (PBT) surged by 45.5% YoY.
  • The company advanced its strategy through new learning tools, key contract wins, and brand refresh.
  • CCT withdrew FY2025 guidance amid US tariff-related disruptions and trade policy uncertainty.

The Character Group PLC (LSE: CCT) is a UK-based FTSE AIM All-Share-listed independent toy company that designs, manufactures, and distributes a broad range of toys, games, and play products across pre-school, boys', girls', activity, and craft segments, featuring brands such as Goo Jit Zu, Chill Factor, Teenage Mutant Ninja Turtles, Fingerlings, LankyBox, and Aphmau.

In the first half of the financial year 2025 (H1FY25), the company’s revenue declined by 8.0% YoY to GBP 53.00 million due to U.S.-China tariff disputes, disrupted shipments, and changes in customer ordering patterns. However, profit before tax (PBT) surged by 45.5% YoY to GBP 3.20 million, primarily driven by reduced administrative expenses during the period. Cash and cash equivalents rose by 21.6% YoY to GBP 16.30 million on the back of better working capital management and reduced short-term borrowing.

Company Outlook

The company withdrew its FY2025 guidance due to trade policy uncertainty and shipment disruptions from increased US tariffs, despite a temporary 90-day tariff reduction. While global customer caution continues to impact sales, the Board still expects full-year profitability, though near-term trading remains uncertain.

Top 10 Shareholders

The top 10 shareholders of CCT collectively hold approximately 63.31% of the company’s total shares, with the largest stakes held by Henry Spain Investment Services Limited at around 25.47% and Shah (Kirankumar Premchand) at roughly 10.68%.

Stock Information

The stock price of CCT has gone up by ~12.5% in the past month, however, it declined by ~1.45% over the past six months.The stock has a 52-week low and 52-week high of GBX 319.4 and GBX 220.44 respectively with closing price of GBX 270 as of 01 July 2025.

Note 1: Past performance is not a reliable indicator of future performance.
Note 2: The reference data for all price data, currency, technical indicators, support, and resistance levels is 01 July 2025. The reference data in this report has been partly sourced from EODHD/Others.

 Technical Indicators Defined

Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.

Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock