Highlights

  • YouGov reported FY2025 revenue of GBP388.9m, reflecting a 16% year-on-year increase.
  • Adjusted operating profit rose 22.4% to GBP60.7m in FY25, supported by ongoing cost optimisation initiatives.
  • Statutory profit before tax surged 352.5% YoY to GBP18.1m due to higher operating performance and lower exceptional items.
  • Growth investments in Q4 FY25 are expected to temporarily weigh on Shopper margins in FY26.

YouGov PLC (LSE:YOU), a constituent of the FTSE AIM UK 50 Index, is an international online research, data, and analytics technology group. Its core business involves delivering market research, data analytics, and related services. The company operates through three segments: Data Products, Consumer Panel Services (CPS), and Research.

For the financial year 2025 (FY2025), the company’s revenue reached GBP388.90 million, up 16.0% from FY2024’s GBP335.30 million, primarily due to the first full-year consolidation of Shopper (GBP128.1m). Adjusted operating profit for the period rose 22.4% to GBP60.70 million, supported by a cost optimisation programme (annualised GBP20m savings, 70% realised) and lower central costs (GBP11.8m vs GBP17.3m). Statutory profit before tax increased 352.5% YoY to GBP18.10 million in FY25, reflecting higher operating profit and lower separately reported items (GBP29.3m vs GBP38.7m)

Recent Business Update

On October 14, 2025, a business update highlighted a 12% increase in registered panellists to 32.4 million (Americas +20%, APAC +9%), boosting sample reach and representativeness. Lower panel/data collection costs supported an 82% gross margin. New passive receipt-based panels were launched in the Nordics, and a marketing activation product in key European markets improved “production” of insights and activation use-cases. These actions strengthened sales conversion and upsell.

Company Outlook

As per the company, growth investments initiated in Q4 FY25 are expected to temporarily weigh on FY26 margins in Shopper, though the goal is to accelerate top-line growth over time.

FY25 base figures were GBP128.1m revenue and a 21% margin. Year-end cash stood at GBP54.8m, leverage was 1.7x net debt/EBITDA, and GBP13.8m undrawn RCF provides reasonable flexibility. Term loan amortisation has been modified to GBP20m per annum with the balance due September 2027, supporting liquidity and maintaining a progressive dividend (9.25p, +3%).

Top 10 Shareholders

The top ten shareholders collectively hold around 46.94% of the company’s equity. Liontrust Investment Partners LLP and Octopus Investments Limited are the largest holders, with stakes of roughly 9.41% and 7.14%, respectively.

Stock Information

The stock has declined by approximately 17.47% over the past three months and about 16.69% over the past six months. It trades between a 52-week high of GBX 495.00 and a 52-week low of GBX 240.50, and the current price sits below the midpoint of this range.

Note 1: Past performance is not a reliable indicator of future performance.
Note 2: The reference data for all price data, currency, technical indicators, support, and resistance levels is 18 November 2025. The reference data in this report has been partly sourced from EODHD/Others.

Technical Indicators Defined

Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.

Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock.