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Highlights

  • Cel AI Plc acquires 6.18 Bitcoin valued at USD 678,450.93 as part of treasury diversification.

  • The purchase supports the company’s dual-engine strategy: AI infrastructure and digital asset holdings.

  • CLAI share price rose over 18% to GBX 0.38 following the announcement.

Cel AI Plc (LSE:CLAI) has acquired 6.179 Bitcoin as part of its long-term treasury diversification strategy, reinforcing its commitment to integrating digital assets into its corporate financial model. The purchase, announced on 4 July 2025, was valued at USD 678,450.93, with an average price of USD 109,791.00 per Bitcoin.

The acquisition was funded through an early advance from OAK Securities, linked to the company's conditional £10 million fundraising disclosed on 30 June 2025. The Bitcoin will be held as a strategic reserve asset, aligning with Cel AI’s treasury policy and its broader business strategy.

Strategic Foundation for a Decentralised Future

Cel AI operates a platform for deploying AI agents, while simultaneously building its Bitcoin-based treasury. The latest purchase underlines the company's belief in the growing intersection between decentralised finance and artificial intelligence.

According to the company, this move is part of a larger plan to:

  • Build resilience against monetary debasement

  • Benefit from Bitcoin’s uncorrelated growth potential

  • Align with institutional adoption trends in the digital asset space

  • Employ a dollar-cost averaging approach to manage volatility

Leadership Commentary

Olivia Edwards, Executive Chair of Cel AI, commented on the rationale behind the purchase:

"This Bitcoin acquisition reinforces our commitment to building a resilient treasury foundation that complements our AI agent infrastructure business. As we've seen with leading corporations adopting Bitcoin treasury strategies, we believe digital assets represent a fundamental shift in how companies preserve and grow shareholder value. This purchase demonstrates our conviction in both the long-term potential of Bitcoin and our ability to execute on our dual-engine model of operational excellence paired with strategic treasury management."

Market Response

The market reacted positively to the news, with CLAI shares rising over 18% to GBX 0.38 per share at the time of writing.