Technology

Mirriad (AIM: MIRI) Partners with Group Black to Power Virtual Product Placement Across Culturally Connected Content

Mon 31 Mar 25, 08:14 AM | Team Kalkine

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Highlights

Mirriad (AIM: MIRI), a leader in Virtual Product Placement (VPP), has entered a strategic partnership with Group Black, Inc., a media company focused on growing brands that target diverse audiences. The collaboration will see Mirriad's AI-powered virtual video ads integrated into Group Black's slate of original content, offering new avenues for advertisers to engage with viewers.

This partnership leverages Mirriad’s contextual ad technology, enabling non-intrusive, in-scene product placements that seamlessly blend with the storytelling. Group Black's diverse content slate, including high-profile productions like SkillHouse (a GenTV project), will feature these brand moments, allowing advertisers to connect with audiences in a natural, effective way.

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