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Highlights:

  • PR1 launches Pr1bit, an AI-integrated Bitcoin payments and treasury management tool for UK SMEs.
  • The company’s platform integrates Coinbase Commerce for real-time crypto transactions and reporting features.
  • PR1 introduces tiered SaaS model with features for customer segmentation, market analysis, and board reporting.

Pri0r1ty Intelligence Group PLC (LSE:PR1) is a UK-based technology company providing AI-driven automation, analytics, and advisory services to enhance growth and operational efficiency for small and medium-sized businesses.

The company has announced the upcoming launch of a new cryptocurrency integration product named Pr1bit, designed to assist UK-based small and medium-sized enterprises (SMEs) in incorporating Bitcoin and major digital assets into their business models. The company, which develops AI-driven business tools for professional development, plans to formally release the product next week.

Pr1bit will provide SMEs with capabilities to both accept Bitcoin payments and manage digital assets held in treasury. The system is powered by Coinbase Commerce, a well-established provider of cryptocurrency payment infrastructure, and integrates directly into Pri0r1ty’s existing platform.

The company stated that over 5 million SMEs across the UK are potential users of the Pr1bit solution, with the tool tailored to support both day-to-day payments and internal crypto asset oversight. This development reflects a growing trend of businesses exploring Bitcoin not just as a transactional currency, but also as a component of corporate treasury strategies.

According to Pri0r1ty, Pr1bit will be offered through a tiered monthly subscription model, catering to businesses with varying levels of need and complexity. The tool features non-custodial multi-signature wallet architecture, allowing businesses to receive digital currency payments for goods and services while maintaining control over their assets.

Alongside wallet functionality, the system incorporates AI-powered analytics tools that track balance changes, price movements, and generate market sentiment assessments. Clients will also gain access to customer segmentation tools that identify crypto-engaged customers within their network.

Higher subscription tiers will include additional functions tailored for listed companies and regulated entities. These include board and auditor-level reporting, integration with legal oversight processes, access to crypto-related educational content, and cold storage solutions for enhanced security.

The Pr1bit tool is embedded within the Pri0r1ty platform’s proprietary Advisor agent, which continuously monitors Bitcoin holdings and delivers insights and alerts to users. Through the Coinbase Commerce API, businesses will have access to real-time conversion rates, with automatic fiat currency calculations to streamline transactions.

Users will also be able to purchase other cryptocurrencies directly through the platform using the same interface, thereby reducing the need for multiple external tools and accounts. According to the company, this unified approach could provide a structured framework for SMEs to engage with cryptocurrency while maintaining transparency and control.

Chief Executive Officer James Sheehan commented on the development, stating that increased interest in Bitcoin as both a transactional tool and a treasury asset has influenced the creation of Pr1bit. He suggested that businesses not adapting to this shift in demand risk falling behind, while Pri0r1ty’s integration aims to offer a channel for secure and efficient adoption.

Sheehan added that discussions are already underway with interested SME clients and that the rollout will follow a Software-as-a-Service (SaaS) pricing model, designed for accessibility. The company expects the product to appeal to firms that require technical infrastructure to manage crypto holdings in line with professional and legal standards.