Image source: © 2025 Krish Capital Pty. Ltd.

Highlights

  • Halfspace wins €100,000 contract with a major European sports rights holder.

  • The agreement includes use of Halfspace’s GDPR-compliant Compass ID technology.

  • Pri0r1ty shares climb 8% to GBX 6.22 following the contract announcement.

Pri0r1ty Intelligence Group PLC (LSE:PR1) has announced that its recently acquired sports data and marketing subsidiary, Halfspace Limited, has secured a new contract with a major European sports rights holder. The contract, valued at approximately €100,000 over three months, may be extended based on performance and future requirements.

The contract marks a significant milestone for Halfspace since joining the Pri0r1ty Group. The sports rights holder has tasked Halfspace with scaling audience engagement and utilising customer data collected through digital channels such as websites and mobile apps.

Technology-Driven Data Strategy

Under the agreement, Halfspace will deploy its proprietary Compass ID platform across the client's digital ecosystem. The technology enables deep-level, GDPR-compliant data collection, allowing the client to build a detailed understanding of its audience base. The data is expected to be used to enhance digital marketing campaigns, boost user engagement, and support commercial partnerships.

Halfspace’s approach includes integrating its software into client platforms to maximise data acquisition. The data is then utilised in campaigns or strategic consulting projects aimed at delivering measurable revenue outcomes.

Management Commentary

Rory Maxwell, CEO of Halfspace and COO of Pri0r1ty Intelligence Group, said:

“We are delighted to have won this important new contract with a major European sports rights holder. Our role is to help harness their vast data to enable it to have an even stronger proposition for its commercial partners. We’re excited to be working with this new client and running data-led marketing activities to better understand and monetise existing and future customers.”

Market Reaction

Investors responded positively to the news. Pri0r1ty's share price jumped over 8% to GBX 6.22 at the time of writing on 4 July 2025.