
British American Tobacco Plc
British American Tobacco Plc (LON: BATS) is an FTSE 100 index listed holding Company founded in 1902 and headquartered in London, the United Kingdom. With operations spanned globally, the Company provides tobacco and nicotine products to consumers.
Investment Rationale for Valuation – Buy at GBX 2,758.50
Key Risks
AGM Statement (released on 28 April 2021)
One Year Share Price Chart

(Source: Refinitiv, Thomson Reuters)
Valuation Methodology: Price/Earnings Approach (NTM) (Illustrative)

Conclusion
Even in the face of Covid-19 induced headwinds, the Company has seen solid performance across its reduced-risk New Categories businesses. The management is confident of achieving its £5 billion revenue target by FY2025. The Company is planning substantial investments in New Categories and expanding to new markets. The management is confident of constant currency revenue growth in the range of 3% to 5% and mid-single-digit adjusted EPS growth. Also, the board aims to deleverage the balance sheet by significant cash conversion, increasing financial flexibility. The tobacco industry as a whole is diversifying to lower-risk products to cater to health-conscious consumers. The stock made a 52-week low and high of GBX 2,423.00 and GBX 3,309.00, respectively.
Based on the above factors and support from valuation as done using the above method, we have given a “BUY” recommendation on British American Tobacco Plc at the current market price of GBX 2,758.50 (as on 6 May 2021 at 10.30 AM GMT), with a lower double-digit upside potential based on 9.63x Price/NTM Earnings (approx.) on FY21E earnings per share (approx.).
Phoenix Group Holdings Plc
Phoenix Group Holdings Plc (LON: PHNX) is an FTSE 100 index listed insurance Company founded in 1782 and headquartered in London, the United Kingdom. The Company is the largest life and pension consolidator in Europe. The Company operates under three segments: UK Heritage, UK Open and Europe.
Investment Rationale for Valuation – Buy at GBX 727.28
Key Risks
Financial Highlights (for the year ended 31 December 2020 (FY2020), as on 8 March 2021)

(Source: LSE Website)
One Year Share Price Chart

(Source: Refinitiv, Thomson Reuters)
Valuation Methodology: Price/Earnings Approach (NTM) (Illustrative)

Conclusion
The Company is well-positioned to optimise its market-leading share in the UK long-term savings and retirement market. Phoenix's differentiated operating model signifies the whole being greater than the sum of the parts, exceeding its own and market expectations. The acquisition of the Standard Life brand will help diversify its offerings. PHNX is on track to deliver 100% renewable energy contracts across all offices by FY2021. There is a trend among people to invest more in insurance products. Also, the insurance sector would benefit from rising disposable income in the longer term. Hence, the Company is well-positioned to grow in the medium and long run. The stock made a 52-week low and high of GBX 551.00 and GBX 824.40, respectively.
Based on the above factors and support from valuation as done using the above method, we have given a “BUY” recommendation on Phoenix Group Holdings Plc at the current market price of GBX 727.28 (as on 6 May 2021 at 10.45 AM GMT), with a lower double-digit upside potential based on 10.12x Price/NTM Earnings (approx.) on FY21E earnings per share (approx.).
*Dividend Yield may vary as per the stock price movement.
*All forecasted figures and Peer information have been taken from Refinitiv, Thomson Reuters.
Disclaimer
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Past performance is not a reliable indicator of future performance.