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Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers Perion One, a platform that offers seamless, streamlined experience for supply and demand side customers; Outmax AI Agent, an production-grade AI execution agent; Buying Technologies, designed to assist advertisers with campaign planning, design, activation, and optimization by providing data-driven recommendations and automations; Creative Platform, a technology platform enables the automation of high impact ad unit production across all formats; Supply Technology & SODA, Supply Management set of technologies designed to facilitate relationships with publishers by treating impressions in an optimal manner; Supply Optimization & Demand Amplification, an AI solution that helps publishers improve the monetization of inventory; Search Advertising Technology, a publisher management system that provides publishers access to online dashboard; and Agentic Development. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that deliver algorithmic search results concurrently with sponsored listings; and AI systems. In addition, it operates as a in-store retail media company. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv-Yafo, Israel.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Perion Network is an ad-tech company that provides digital advertising and publisher monetization solutions across display, video and connected-TV channels. Long-term growth may be supported by secular digital ad spend, shifts to connected TV and programmatic monetization. Investors may find the company attractive for its diversified ad-tech platform and exposure to cross-channel ad demand.
Material risks include sensitivity to advertising cyclicality, strong competition from major platforms, privacy and regulatory changes that could affect targeting, and execution risk from integrating acquisitions.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -4.97M | 15.48M | 137.69M | 113.66M | 45.31M |
| Net income | -7.93M | 12.61M | 117.41M | 99.22M | 38.71M |
| Selling general administrative | 112.89M | 38.54M | 31.80M | 23.81M | 20.93M |
| Selling and marketing expenses | - | 68.25M | 57.99M | 56.01M | 53.21M |
| Gross profit | 133.97M | 165.45M | 258.29M | 237.25M | 165.28M |
| Reconciled depreciation | 17.68M | 16.43M | 13.93M | 13.84M | 9.90M |
| Ebit | -4.97M | 5.40M | 135.43M | 109.16M | 45.90M |
| Ebitda | 12.70M | 21.83M | 149.53M | 123.00M | 55.79M |
| Depreciation and amortization | 17.68M | 16.43M | 14.09M | 13.84M | 9.90M |
| Operating income | -13.58M | -3.04M | 135.43M | 109.16M | 45.90M |
| Other operating expenses | 453.51M | 501.32M | 607.72M | 531.09M | 432.60M |
| Interest expense | 0.67M | 0.65M | 0.00M | 4.50M | 0.58M |
| Tax provision | 2.96M | 2.87M | 18.02M | 14.44M | 6.61M |
| Interest income | 13.51M | 20.25M | 17.16M | 4.99M | 0.54M |
| Net interest income | 11.95M | 19.59M | 16.93M | 4.50M | -0.58M |
| Income tax expense | 2.96M | 2.87M | 20.28M | 14.44M | 6.61M |
| Total revenue | 439.93M | 498.29M | 743.15M | 640.26M | 478.50M |
| Total operating expenses | 147.55M | 168.49M | 122.86M | 128.09M | 119.39M |
| Cost of revenue | 305.96M | 332.83M | 484.87M | 403.00M | 313.21M |
| Total other income expense net | 8.61M | 18.52M | 2.26M | 4.50M | -0.58M |
| Net income from continuing ops | -7.93M | 12.61M | 116.69M | 99.22M | 38.71M |
| Net income applicable to common shares | - | - | - | 99.22M | 38.71M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 913.76M | 915.53M | 1086.03M | 870.22M | 713.23M |
| Intangible assets | 89.17M | 68.92M | 337.99M | 51.66M | 56.70M |
| Other current assets | 17.83M | 23.77M | 21.03M | 12.05M | 226.36M |
| Total liab | 237.75M | 192.59M | 367.88M | 287.08M | 246.27M |
| Total stockholder equity | 676.01M | 722.94M | 718.15M | 583.13M | 466.96M |
| Other current liab | 55.17M | 34.15M | 116.35M | 72.48M | 78.51M |
| Common stock | 0.34M | 0.39M | 0.41M | 0.40M | 0.38M |
| Capital stock | 0.34M | 0.39M | 0.41M | 0.40M | 0.38M |
| Retained earnings | 188.68M | 196.62M | 188.20M | 70.79M | -28.44M |
| Other liab | - | - | - | 44.90M | 42.79M |
| Good will | 355.24M | 247.09M | 195.53M | 195.53M | 189.26M |
| Other assets | - | - | - | 5.83M | 5.31M |
| Cash | 91.17M | 156.23M | 188.95M | 176.23M | 104.45M |
| Total current liabilities | 188.58M | 161.85M | 340.03M | 234.61M | 193.71M |
| Current deferred revenue | 1.21M | 2.05M | 2.30M | 2.38M | 3.85M |
| Net debt | -48.78M | -133.93M | -181.30M | -164.75M | -91.06M |
| Short term debt | 2.32M | 3.65M | 4.20M | 3.90M | 3.62M |
| Short long term debt total | 42.39M | 22.30M | 7.65M | 11.48M | 13.39M |
| Other stockholder equity | 486.71M | 526.15M | 529.62M | 512.53M | 495.15M |
| Property plant equipment | - | - | - | 13.74M | 15.79M |
| Total current assets | 519.78M | 561.47M | 726.59M | 603.46M | 446.17M |
| Net tangible assets | - | - | - | 335.94M | 221.00M |
| Short term investments | 222.91M | 217.11M | 285.07M | 253.40M | 217.20M |
| Net receivables | 187.87M | 164.36M | 231.54M | 160.49M | 115.36M |
| Inventory | - | -0.24M | - | 1.29M | -217.20M |
| Accounts payable | 129.88M | 122.00M | 217.18M | 155.85M | 107.73M |
| Accumulated other comprehensive income | 0.27M | -0.21M | -0.08M | -0.58M | -0.13M |
| Non currrent assets other | 0.62M | 0.42M | 0.09M | 0.05M | 0.08M |
| Non current assets total | 393.98M | 354.06M | 359.44M | 266.76M | 267.06M |
| Capital lease obligations | 22.36M | 22.30M | 7.65M | 11.48M | 13.39M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | -5.13M | 62.60M | -107.32M | -46.82M | -204.50M |
| Change to liabilities | - | - | - | 46.72M | 33.37M |
| Total cashflows from investing activities | -37.40M | 62.60M | - | -46.82M | -243.47M |
| Net borrowings | -0.45M | 0.00M | - | - | -8.33M |
| Total cash from financing activities | -71.05M | -100.91M | -10.82M | -3.26M | 229.05M |
| Change to operating activities | - | - | - | 8.08M | 18.01M |
| Net income | -7.93M | 12.61M | 117.41M | 99.22M | 38.71M |
| Change in cash | -66.19M | -31.59M | 11.43M | 71.99M | 56.66M |
| Begin period cash flow | 157.36M | 188.95M | 177.52M | 105.53M | 48.88M |
| End period cash flow | 91.17M | 157.36M | 188.95M | 177.52M | 105.53M |
| Total cash from operating activities | 41.93M | 6.94M | 155.46M | 122.12M | 71.11M |
| Issuance of capital stock | - | - | - | 0.00M | - |
| Depreciation | 17.68M | 16.43M | 14.09M | 13.84M | 9.90M |
| Other cashflows from investing activities | -11.70M | 0.05M | - | - | - |
| Change to inventory | - | - | - | - | 18.88M |
| Change to account receivables | -22.98M | 66.06M | -5.33M | -45.24M | -34.24M |
| Sale purchase of stock | -71.21M | -46.92M | - | - | - |
| Other cashflows from financing activities | - | -53.99M | -13.26M | -9.09M | 230.49M |
| Change to netincome | - | - | - | -0.51M | 4.49M |
| Capital expenditures | 3.76M | 6.87M | 0.81M | 1.05M | 0.53M |
| Change in working capital | -5.55M | -49.18M | -3.21M | 2.66M | 18.01M |
| Stock based compensation | 31.12M | 27.21M | 15.59M | 11.57M | 6.99M |
| Other non cash items | 8.14M | 1.97M | 12.23M | -3.74M | 0.26M |
| Free cash flow | 38.17M | 0.07M | 154.65M | 121.07M | 70.57M |
Sector: Communication Services Industry: Internet Content & Information
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| PERI Perion Network |
-0.02 0.18% |
11.39 | - | 13.51 | 0.86 | 0.57 | 0.25 | 9.02 |
| GOOGL Alphabet Inc Class A |
2.43 0.86% |
285.00 | 17.55 | 22.73 | 9.46 | 6.87 | 9.29 | 12.67 |
| GOOG Alphabet Inc Class C |
1.66 0.59% |
283.40 | 17.36 | 22.47 | 9.37 | 6.79 | 9.29 | 12.67 |
| META Meta Platforms Inc. |
4.83 0.80% |
609.91 | 25.07 | 19.72 | 7.48 | 6.49 | 7.53 | 15.30 |
| TCEHY Tencent Holdings Ltd ADR |
-0.77 1.42% |
53.59 | 14.57 | 11.89 | 0.64 | 2.94 | 4.22 | 10.99 |
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers Perion One, a platform that offers seamless, streamlined experience for supply and demand side customers; Outmax AI Agent, an production-grade AI execution agent; Buying Technologies, designed to assist advertisers with campaign planning, design, activation, and optimization by providing data-driven recommendations and automations; Creative Platform, a technology platform enables the automation of high impact ad unit production across all formats; Supply Technology & SODA, Supply Management set of technologies designed to facilitate relationships with publishers by treating impressions in an optimal manner; Supply Optimization & Demand Amplification, an AI solution that helps publishers improve the monetization of inventory; Search Advertising Technology, a publisher management system that provides publishers access to online dashboard; and Agentic Development. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that deliver algorithmic search results concurrently with sponsored listings; and AI systems. In addition, it operates as a in-store retail media company. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv-Yafo, Israel.
2 Leonardo Da Vinci Street, Tel Aviv-Yafo, Israel, 6473309
972 73 398 1000
511
| Name | Title | Year Born |
|---|---|---|
| Mr. Doron Gerstel | CEO & Director | 1960 |
| Mr. Maoz Sigron | Chief Financial Officer | 1978 |
| Mr. Daniel E. Aks | Pres of Undertone | 1960 |
| Mr. Tal Jacobson | Gen. Mang. of CodeFuel Bus. Unit | 1976 |
| Mr. Yosi Botzer | Chief Technology Officer | NA |
| Rami Rozen | VP of Investor Relations | NA |
| Ms. Adi Zackai Mates | VP of Human Resource | NA |
| Mr. Ran Cohen | Chief Strategy Officer | 1971 |
| Mr. Tal Jacobson | CEO & Director | 1975 |
| Mr. Gal Dagan | Co-Founder of Vidazoo | 1984 |
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