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Highlights

  • Entain has earned a consensus BUY recommendation of 2.15, with multiple leading brokers maintaining high conviction in its long-term value.

  • Target price revised upwards, with some brokers forecasting a potential upside of over 44%.

  • FY25 guidance for BetMGM upgraded, now expecting Net Revenue of at least $2.6 billion and EBITDA of over $100 million.

Entain PLC (LSE:ENT), a prominent force in the global sports betting and gaming landscape, is earning resounding endorsement from equity analysts and brokerages, driven by operational momentum and a notably improved FY25 outlook for BetMGM. With a consensus BUY recommendation of 2.15 and a current target price of GBp 967.39—an 11.71% increase from its last traded price of GBp 866.

A string of brokerages have aligned in their bullish sentiment. Jefferies, HSBC, and Berenberg have issued BUY ratings, projecting aggressive target prices well above current trading levels. Jefferies, represented by analyst James Wheatcroft, placed a target price of GBp 1,140, projecting a 31.64% upside. HSBC’s Joseph P. Thomas maintained a BUY rating with a slightly more conservative target of GBp 845, while Berenberg analyst assigned a target of GBp 1,100, estimating a 27.02% gain potential.

This confidence from the investment community likely to come from Entain’s announcement of a positive start to 2025. For Q1 2025, the company reported Total Group Net Gaming Revenue (NGR)—including its 50% share in BetMGM—was up +9% year-on-year, or +11% at constant currency (cc). Online operations, particularly in the US, were a key driver, with NGR growing +12% (+15% cc).

Entain's North American joint venture, BetMGM, has particularly impressed investors. The platform maintained momentum from Q1 into Q2, as of 13 June 2025, and is now forecasting FY25 Net Revenue of at least $2.6 billion, revised up from an earlier range of $2.4–2.5 billion. In addition, BetMGM expects to exceed $100 million in EBITDA. The performance is largely fuelled by increased activity in iGaming and online sports, underpinned by higher customer engagement and wagering volume.

Moreover, BetMGM continues to reiterate its goal of positive contribution from its Online Sports division for FY25, coupled with a robust iGaming segment. The company has also laid out an ambitious roadmap toward generating $500 million in EBITDA in the coming years.

With a long-term growth rate forecasted at 30.52%, Entain is on investor's radar.