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Shoppers have taken to social media to express their confusion and frustration over Easter eggs already being on sale in UK supermarkets.

Despite the Christmas period ending just a few days ago, stores have begun preparing their shelves for another big annual event – Easter, which falls on April 9 this year.

However, shoppers do not appear to be happy, with some supermarkets reportedly stocking Easter Eggs as early as December 28.

“Hey Tesco, going big on Easter Eggs 4 days after Christmas Day (photo taken in your Bethnal Green store this afternoon) is… Well, it’s just pissing everybody off. Any thoughts?” Rufus Wright wrote on Twitter on December 28.

Comments under his post include “This is a joke, right??” and “Barely had enough time to digest my chocolate reindeer and now I can have a chocolate rabbit”.

Independent MP for Ealing Central and Acton Rupa Huq tweeted on December 30: “It’s still definitely December and well within the #12DaysOfChristmas but Tesco Ealing Broadway shelves full of Easter eggs and bunnies as far as the eye can see?!”

The Twitter account for the Guild Church of St Dunstan-in-the-West in the City of London also added to the discussion, posting on December 31: “Really Tesco? It’s 31st Dec, NYE, 7th day of Christmas, and there is nothing of ‘Christmas’ left in your shop on Fleet Street.

“Yet Easter Eggs abound. Easter is over 3 months away. Could you not have waited until after 6th January so we could finish celebrating Christmas first?”