Company Overview: JD SPORTS FASHION PLC (LON: JD) is a FTSE 100 Index listed leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has over 3,400 stores across 38 territories with a strong presence in the UK, Europe, North America and Asia Pacific. This Report covers the Price Action, Technical Indicators Analysis along with the Target Levels, Stop Loss, Support Levels, Resistance Levels, and Recommendations on the stock. 

FTSE All-Share Index (.FTAS) Market Round-Up 

Last week, the benchmark FTSE All-Share Index (.FTAS) started positively and traded with a small negative after the holidays. The index made a low of 4171.34 during the week and settled at 4196.35, with a negative of ~0.84 percent for the week ending January 05, 2024. The recent week started with a positive note but given a negative close at 4196.35 level.   

On the technical front, the index is trading above an upward sloping trend line support level with a positive bias, indicating the possibility of further upward movement continuing. The RSI (14-period) is moving northward with a reading of 56.67, and the current market price (CMP) is also above the 21-period SMA and 50-period SMA indicating a positive bias. 

Global Markets Wrap-Up 

Wall Street witnessed a small profit booking last week, where the S&P 500 settled at 4699.25 negative of ~1.52 percent, while the NASDAQ Composite Index settled at 16306 negative of ~3.09 percent for the week ending January 05, 2024.   

Having understood the US market performance over the past week, taking cues from major global news, and based on technical analysis of the FTSE All-Share Index (.FTAS) for the upcoming week, now have a look at the one LSE-listed. 

stocks pick from the technical analysis standpoint. Noted below are the recommendations based on entry price, target prices, and stop-loss for JD SPORTS FASHION PLC (LON: JD) for the next 2-4 weeks duration:   

JD SPORTS FASHION PLC (LON: JD) Noted below are the key price indicators for the recommended stock:

Price Action Analysis (on the Daily Chart)  

On the daily chart, JD’s prices witnessed a sharp correction and now trading near our Lower Trendline level indicating an upside movement. The current price is trading in the oversold zone in Stochastics and RSI, making it attractive for strong reversal. An important resistance level for the stock appears at GBX 136.30, and prices may test this level in the short term (2-4 weeks). 

Technical Indicators Analysis (On the Daily Chart)  

On the daily chart, the RSI (14-Period) is in the oversold zone with a reading of 19.77. The volumes also seem supportive of an upside movement. The CMP is below the trend-following indicators 21-period & 50-period SMAs. 

 General Recommendation:  

As per the above-mentioned price action and technical indicators analysis, JD SPORTS FASHION PLC is looking technically well-placed on the chart, and a ‘Speculative Buy’ recommendation has been given on the stock. Investment decisions should be made depending on an individual’s appetite for upside potential, risks, and any previous holdings. This recommendation is purely based on technical analysis, and fundamental analysis has not been considered in this report. The summary of recommendation is as follow: 

Markets are trading in a highly volatile zone currently due to certain macro-economic and geopolitical tensions prevailing. Therefore, it is prudent to follow a cautious approach while investing.  

Upcoming Major Global Economic Events 

Market events occur on a day-to-day basis depending on the frequency of the data and generally include an update on employment, inflation, GDP, consumer sentiments, etc. Noted below are the upcoming week's major global economic events that could impact the FTSE All-Share Index and listed stocks’ prices.  

Related Risks: This report may be looked at from a high-risk perspective and recommendations are provided for a short duration. Recommendations provided in this report are solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks, etc. 

Note 1: Individuals can consider exiting from the stock if the Target Price mentioned as per the technical analysis has been achieved and subject to the factors discussed above.  

Note 2: How to Read the Charts?   

The Green colour line reflects the 21-period moving average while the red line indicates the 50-period moving average. SMA helps to identify existing price trends. If the prices are trading above the 21-period and 50-period moving average, then it shows prices are currently trading in a bullish trend.   

The Black colour line in the chart’s lower segment reflects the Relative Strength Index (14-Period) which indicates price momentum and signals momentum in trend. A reading of 70 or above suggests overbought status while a reading of 30 or below suggests an oversold status.   

The Blue colour bars in the chart’s lower segment show the volume of the stock. The volume is the number of shares that changed hands during a given day. Stocks with high volumes are more liquid than stocks with lesser volume and liquidity in stocks helps in easier and faster execution of the order.   

The Orange colour lines are the trend lines drawn by connecting two or more price points and used for trend identification purposes. The trend line also acts as a line of support and resistance.  

Technical Indicators Defined: - 

Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.   

Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock.  

Stop-loss: In general, it is a level to protect further losses in case of unfavorable movement in the stock prices. 

Risk Reward Ratio: Risk reward ratio is the difference between an entry point to a stop loss and profit level. This report is based on ~60% Stop Loss of the Target 1 from the entry point. 

A trailing stop-loss is a modification of stop-loss in case of favourable movement in the price to protect the gains. Individuals can Trail the Stop-Loss as per the afore mentioned levels if the stock price achieves more than 50% of the Target 1. Individuals should consider exiting from the position as per the Trailing Stop-Loss level if the price starts moving downwards after achieving more than 50% of the Target 1.  

The reference date for all price data, currency, technical indicators, support, and resistance levels is January 09, 2024. The reference data in this report has been partly sourced from REFINITIV. 

Abbreviations 

CMP: Current Market Price 

SMA: Simple Moving Average 

GBP: British pound sterling 

GBX: British pence sterling 

RSI: Relative Strength Index 

Note: Trading decisions require a thorough analysis by individuals. Technical reports in general chart out metrics that may be assessed by individuals before any stock evaluation. The above are illustrative analytical factors used for evaluating stocks; other parameters can be looked at along with additional risks per se. Past performance is neither an indicator nor a guarantee of future performance.