Foot Locker, Inc.

Foot Locker, Inc. (NYSE: FL) is an American multinational corporation that operates a chain of athletic footwear and apparel stores in North America, Europe, Asia, Australia, and New Zealand. The company was founded in 1974 and is headquartered in Midtown Manhattan, New York City. Foot Locker has over 3,000 stores in operation worldwide. The company's stores offer a wide variety of athletic footwear, apparel, and accessories from popular brands such as Nike, Adidas, Under Armour, and Puma. Foot Locker also operates an online e-commerce website.

Why Foot Locker’s Stock is Falling

FL’s Stock Tumbled more than 35% in last 1-month: The company is facing a number of challenges, including weak sales, rising inflation, and competition. It is possible that Foot Locker's stock will continue to fall in the near future. Foot Locker reported weak sales in itsQ1FY23, with comparable-store sales down 9.1%. This was the company's third consecutive quarter of comparable-store sales declines, which led to a significant decline in its stock price.

Technical Observation

FL’s shares are trading in a long-term bearish zone, as its shares are trading well below its short-term as well as long-term crucial support levels of 50-day and 200-day SMAs. Further, on weekly timeframe chart the leading momentum indicator 14-day RSI is hovering at 30, which indicates FL’s shares might witness more selling pressure from the current trading levels as Bears are having an edge on the stock given recent weakness in its shares different time frames. Also, its shares have moved below the upward sloping trendline, a continuation in the recent trend could send FL’s shares towards USD 18-USD 20 price range, which implies a drawdown of another 23%-30% in the stock in short-term.

As per the above-mentioned price action, momentum in the stock over the last months, and technical indicators analysis, a ‘Watch’ rating has been given on Foot Locker, Inc. at the current price of USD 26.43 as of May 24, 2023, at 07:30 am PDT, with further analysis after a healthy correction from the over-bought levels.

Individuals can evaluate the stock based on the support and resistance levels provided in the report in case of keen interest taking into consideration the risk-reward scenario. 

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing. 

Related Risk: This report may be looked at from a high-risk perspective and a recommendation is provided for a short duration. This report is solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact the stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks etc. 

How to Read the Charts?

The Green colour line reflects the 21-period simple moving average (SMA) while the red line indicates the 50- period simple moving average (SMA). SMA helps to identify existing price trends. If the prices are trading above the 21-period and 50-period moving average, then it shows prices are currently trading in a bullish trend.

The Black colour line in the chart’s lower segment reflects the Relative Strength Index (14-Period) which indicates price momentum and signals momentum in trend. A reading of 70 or above suggests overbought status while a reading of 30 or below suggests an oversold status.

The Blue colour bars in the chart’s lower segment show the volume of the stock. The volume is the number of shares that changed hands during a given day. Stocks with high volumes are more liquid than stocks with lesser volume as liquidity in stocks helps in easier and faster execution of the order.

The Orange colour lines are the trend lines drawn by connecting two or more price points and used for trend identification purposes. The trend line also acts as a line of support and resistance.

Technical Indicators Defined: -

Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock. 

Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock. 

Stop-loss: It is a level to protect further losses in case of unfavourable movement in the stock prices. 

The reference date for all price data, currency, technical indicators, support, and resistance levels is May 24, 2023. The reference data in this report has been partly sourced from REFINITIV. 

Abbreviations

CMP: Current Market Price

SMA: Simple Moving Average

RSI: Relative Strength Index

USD: United States dollar 

Note: Trading decisions require a thorough analysis by individual. Technical reports in general chart out metrics that may be assessed by individuals before any stock evaluation. The above are illustrative analytical factors used for evaluating the stocks; other parameters can be looked at along with additional risks per se. Past performance is neither an indicator nor a guarantee of future performance.

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